Crawl & Index Analysis
Mapping how search engines view your full site structure and key pages.
Audit & Roadmap Milestones
Each phase adds value and clarity
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Redirect & Architecture Review
Identifying misdirects, internal links, and structural pain points.
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Schema & Speed Testing
Ensuring optimal schema markup and superior page performance everywhere.
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Roadmap Delivery
Clear action plan aligning with business resources and top priorities.
Inside The Audit Process
Every site audit follows a rigorous path—focusing on crawl accuracy, redirects, schema, and actionable roadmaps that deliver technical clarity and collaborative progress.
1
Full Crawl & Index Review
We conduct an in-depth technical scan to see what search engines actually index—spotting gaps, crawl errors, and index blocks that could hold your rankings back.
Audit Goal
Clarify site structure and reveal invisible accessibility obstacles.
What We Do
Map every page and resource, flagging hidden or orphaned content and testing robots rules, sitemaps, and canonical signals in context.
How We Do It
We use robust crawling software and manual checks, benchmarking against South African SEO best practices and Google Search Essentials.
Tools Used
Screaming Frog, Ahrefs, Search Console, log files
Key Deliverables
Comprehensive crawl report, indexation matrix, list of key issues.
Lead Auditor
2
Redirects & Site Architecture Review
Assess all redirects, canonical tags, and site hierarchy to verify every page is findable and no diluted value exists via broken or misdirected paths.
Audit Goal
Eliminate crawl traps and value losses from redirection mistakes.
What We Do
Identify redirect chains, legacy links, missing canonicals, and test site structure for both users and bots.
How We Do It
Manual review with auditing tools, plus internal mapping of internal links and decision logic.
Tools Used
Screaming Frog, internal browser tools, visual mapping
Key Deliverables
Redirect chain matrix, architecture diagram, priority fixes list.
Technical SEO Specialist
3
Schema, Speed & UX Audit
Test structured data and measure web performance, ensuring markup accuracy and compliance with load time benchmarks.
Audit Goal
Improve clarity for search engines and users by making site data and assets easily discoverable.
What We Do
Validate all critical schema types, Core Web Vitals, and uncover UX blocks tied to technical performance.
How We Do It
Field and lab data collection with Lighthouse, manual schema checks, and device testing.
Tools Used
Google Lighthouse, Rich Results Test, GTmetrix
Key Deliverables
Schema map, speed report, prioritized UX fixes.
Performance Lead
4
Roadmap Preparation & Handover
Document findings and deliver a step-by-step plan, ranking each task by impact and feasibility for implementation by your team or chosen partner.
Audit Goal
Empower you with clear, focused next steps, not generic or overwhelming lists.
What We Do
Create a clear, actionable roadmap customized to your timeline, budget, and technical resources.
How We Do It
Present each issue and recommendation in simple terms, with supporting documentation and regular Q&A sessions.
Tools Used
Secure report delivery, knowledge base, Q&A support channels
Key Deliverables
Action plan PDF, supporting notes, review meeting agenda.
Audit Project Manager
Our Technical Audit Philosophy
Successful SEO audits demand accuracy, attention to detail, and a collaborative mindset. We believe technical issues are best uncovered through a blend of advanced tools and human expertise—not just automated checks. This ensures nuanced barriers are found and practical solutions are delivered with every report.
All recommendations are prioritized by potential benefit, technical difficulty, and business value. We support your team with clear step-by-step documentation to ensure effective implementation.